Posts Tagged ‘Responsive’

Your App – Give them a reason to keep it

apple The year was 1995. Apple was only a fruit, Android’s were R2D2 and C-3PO, and the only place you saw an app was on a restaurant menu. Fast forward 20 years and I here sit, typing on an Apple while I simultaneously, and aimlessly, scroll through apps on my iPhone bringing the 2015 version of multitasking full circle. A lot can happen in 20 years, and a lot has, but there was one major change that defined the generation: the Internet. With the introduction of this powerful gizmo came the ability for businesses, organizations and individuals alike to grow exponentially. Next came the age of the website with a main focus of separating a business apart from its competitors while engaging with its target audience. And while websites are still great, the story of their dominance is quickly coming to an end as mobile apps begin their rise. But what does this new direction mean?


Michael Briggs

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