Archive for July, 2015

Mobile Apps and Real Estate, a Match Made in Heaven


Modern real estate is all about the user. No one attends open houses anymore without checking Zillow, Realtor or another real estate database. Real estate agents and properties, much like the restaurant industry, must work to differentiate itself in the market. Signs outside the houses and print ads just won’t cut it anymore; there’s no way to track these efforts besides attendees of open houses, so why gamble? Don’t. Go mobile.

A mobile app for an agent, or their firm, would drastically distinguish them from the rest of the industry. As more and more time is spent on the phone, users want their search to be easy and not in a silly newspaper or tabloid. You, the realtor, need to think outside of the box and get yourself a mobile app. It’s the way of the future as well as the present.

Keep reading to check out a couple Key Features!

5 Reasons your restaurant needs to create an App!

Restaurant App
  1.  Push notifications – What are push notifications? They’re small messages similar to text messages that are sent to everyone who has your iPhone application downloaded. These can be used to message out deal notifications and keep customers informed on your restaurant. Let them know about Taco Tuesday or thirsty Thursday – the options are endless. 
  2. Full menu within 2 touches – How many times has someone called with questions about your food? With an iPhone app – you can include your entire menu or drinks, food, specials, wines, basically anything your restaurant has. 
  3.  Word of mouth – When you create an iPhone application – it creates a buzz of it’s own. Your competitor doesn’t have an iPhone application and your customers with iPhones simply love their phones. Use mobile marketing to spark word of mouth. 
  4.  Your customers are willing to put your business in their pocket – A lot of your customers have iPhones and they love downloading and using apps. If you have customers who are willing to walk around with your business in your pocket you should DEFINITELY take advantage of this opportunity. In fact, you’d be crazy not to. 
  6.  If you receive 2 orders via your App a month it is paid for! – An iPhone application could be one of the most cost effective marketing tools available. It only take a couple orders a month to pay for you App. We will go out on a limb and say that you will get many more orders than 2 a month. What if you received 10, 20 or 30 a day? That is a pretty good Rate or Return on your investment! 


Michael Briggs

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